Author name: Louis Barajas

Louis is an experienced financial advisor and motivational speaker dedicated to helping individuals and businesses achieve financial greatness. With a passion for empowering others, he combines his expertise in personal finance with his engaging communication style to inspire positive change and transformation.

7 Money Myths Latinos Need to Stop Believing 

7 Money Myths Latinos Need to Stop Believing Let Go of These Myths to Build Wealth I have years of experience working with Latino immigrants and U.S.-born Latinos from impoverished backgrounds, and I’ve learned that we have so many advantages.   We are survivors, business owners, and hard workers. We adapt to new rules and systems

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Knowledge Alone Won’t Build Wealth: Work on Your Mindset 

Knowledge Alone Won’t Build Wealth: Work on Your Mindset Knowledge Isn’t Necessarily Power My daughter recently introduced me to Affirmation Club, upbeat house music with affirmations that reassure people that you are enough, you deserve wealth, and you attract abundance, among others.   These lyrics in particular stuck with me: “I don’t chase, I attract …

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4 Steps to Identifying Your Financial Mindset Hierarchy  

4 Steps to Identifying Your Financial Mindset Hierarchy Figure Out What Your Financial Mindset Is So You Can Get Where You Want to Be I recently started working with a couple in their early 40s. My first assignment to them was to have them identify and rank order their top values. But as they shared

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The 5 Critical Measures for Building Wealth for Latino Communities in Crisis 

The 5 Critical Measures for Building Wealth for Latino Communities in Crisis The Latino Economic Revolution Starts With Our Habits It’s hard to unsee the image of 5-year-old Liam Cornejo Ramos, in a blue bunny hat and Spider Man backpack, surrounded by Immigration and Customs Enforcement agents before he was detained.   We’re being bombarded with

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The Squid Conversation: Getting Past the Threat of Financial Conversations 

The Squid Conversation: Getting Past the Threat of Financial Conversations Talking About Money Feels Threatening Sometimes Do you know what a squid does when it feels threatened?  It releases ink to cloud the water around it so it can’t be seen. The ink also has chemicals in it that can compromise the senses of whatever

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The Picture on the Puzzle Box: Why Your Vision is Critical to Your Financial Success as a Couple  

The Picture on the Puzzle Box: Why Your Vision is Critical to Your Financial Success as a Couple We Have to Know Our Vision to Work Toward It I have puzzle box that I covered in white printer paper. It’s filled with hundreds of cardboard puzzle pieces, but nobody knows what those pieces are supposed

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5 Money Mistakes Latinos Make—and How to Break the Cycle with Corazón 

5 Money Mistakes Latinos Make—and How to Break the Cycle with Corazón We Have to Be Aware of Mistakes Before We Can Fix Them Many Latinos didn’t grow up knowing the rules of money. In fact, many of us grew up distrusting financial institutions and thinking the stock market is “gambling.”   I’ve worked with Latino

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Values Before Numbers: Why Your Budget Won’t Work Until Your “Why” Is Clear

Values Before Numbers: Why Your Budget Won’t Work Until Your “Why” Is Clear Why Traditional Budgeting Falls Apart For most of my career, I’ve watched people sit down with a budget and feel like they’ve already failed before they begin. They open a spreadsheet, look at the numbers, and promise themselves they’ll “stick to it

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You Don’t Need More Motivation—You Need a Step-by-Step Strategy 

You Don’t Need More Motivation—You Need a Step-by-Step Strategy Reaching Financial Goals Isn’t About Motivation Every year around this time, people sit across from me—or call me, or message me—and say the same thing: “Louis, this is the year I’m finally going to get my finances together.”  And I believe them.  I don’t hear laziness. I

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