2026
Finances Con Corazón
The Latino Journey To Financial Dignity
Creating financial dignity in the Latino community.
The Finances con Corazón Movement Starts Here.
True wealth is more than dollars, it is dignity, confidence, and the freedom to live with purpose. My mission is to help our community heal its relationship with money, break generational cycles, and build prosperity rooted in culture, values, and corazón.
- 30+
- Years guiding familias
- 6
- Books published
- 1
- MOVEMENT, CON CORAZÓN
The Book Our Community Has Been Waiting For Is Here.
Finances Con Corazón: The Latino Journey To Financial Dignity is now available on Amazon. This is the book I wish someone had handed my family years ago. Written for the people who work hard, who love their familia, and who still wonder why the money never seems to stay.
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Author · Speaker · Coach
The Heart Behind
My Mission
For generations, too many in our comunidad have been told that money is confusing, out of reach, or “not for people like us.” I understand that struggle deeply. I grew up watching my parents work hard, sacrifice, and still carry the weight of financial uncertainty. Those early experiences shaped my calling: to help our Latino community manage money with dignity, clarity, and corazón.
I returned to serve the very neighborhoods I came from because I believe financial guidance should be simple, human, and connected to the values that define us — family, faith, service, and legacy.
Through my books, workshops, and Finances con Corazón coaching programs, I offer practical steps that replace confusion with confidence. But more importantly, I help you shift your mindset, because true wealth is never just about numbers. It is peace of mind, emotional well-being, stronger relationships, and the ability to create a legacy that honors your roots.
My mission is to uplift our community, to heal the generational wounds around money, and to remind you of one truth: You deserve financial dignity, and you are capable of building a future filled with purpose and abundance.
"Your relationship with money is a reflection of your relationship with yourself and those around you."My Story
What Is Finances con Corazón?
Where Wealth, Culture, and Dignity Come Together
01
Finances con Corazón is not just a program, it is a movement rooted in the lived experiences of our comunidad. For generations, money has been tied to sacrifice, survival, and the hope of giving our families a better future. Yet too many of us were never taught how to build wealth with confidence, clarity, or dignity.
02
Finances con Corazón brings financial guidance back to what truly matters: your values, your well-being, your relationships, and the legacy you want to leave behind. It honors the truth that money is not just math, it is mindset, emotion, culture, and healing.
03
My approach blends professional financial wisdom with corazón, because our community deserves more than information. We deserve guidance that sees us, respects our stories, and empowers us to rewrite the narrative. This is where wealth becomes purpose, where clarity becomes confidence, and where dignity is restored, one family at a time.
The Corazón Difference
Transforming lives with corazón means more than financial advice. It's an approach rooted in Relationship Enrichment, Financial Mindset Transformation, and Holistic Wealth strategies — all guided by my philosophy of the Four Pillars of Financial Health. Together, they form the foundation of how I help our community build prosperity with purpose.
My Philosophy
The Four Areas of
Financial Health
For me, financial health is only one part of a fulfilled life. Money alone cannot create dignity, peace, or purpose. True prosperity happens when your finances are aligned with every part of who you are — your mind, your spirit, your body, and your relationships.
When these four areas grow alongside your financial life, you create balance, purpose, and a kind of wealth that lasts for generations.
As Seen On PBS
Watch Me on Opportunity Knocks
I am proud to be featured on Opportunity Knocks, a PBS series that helps families across America find financial stability and new opportunities for economic mobility. On the show I help guide people on survival budgets to make smart choices, build hope, and create a better future for their families.
Watch Here
The Telly Awards 2023
Best Reality TV Series
My Books
Transforming Lives With Financial Wisdom From the Heart
Transform Your Life and Business
with My Signature Workshops
My workshops are built around the philosophy of Finances Con Corazón, created to empower Latinos financially, personally, and professionally. Whether you are working to strengthen your family's financial foundation, grow as an individual, or take your small business to the next level, these workshops give you the tools and inspiration to succeed while honoring our values of family, community, and legacy.
The Finances Con Corazón Workshop is designed to help Latinos unlock their financial potential while staying true to their values, their family, and their dreams. In this engaging session, you'll learn to clarify your vision, set meaningful financial goals, and create a personalized plan that works for your life. This workshop focuses on building a growth-oriented mindset, empowering you to overcome obstacles and commit to goals that create long-term success. Whether you're working to build generational wealth or gain clarity with money, this workshop will guide you toward prosperity with corazón.
The Sin Cuenta Workshop is about embracing life's blessings and shifting your focus from counting the years to celebrating what truly matters. For those 50 and older, this experience is rooted in the philosophy of Finances Con Corazón, helping you build financial security while also nurturing your well-being and legacy. Together, we'll explore strategies for retirement planning and wealth preservation, along with practices that support financial mental wellness, reduce stress, and bring peace of mind.
The Small Business, Big Life Workshop is designed for Latino entrepreneurs who want to grow successful businesses without sacrificing family, health, or personal fulfillment. Based on my book Small Business, Big Life, this workshop shows you how to build a business that reflects your values and supports your goals. With practical strategies and a corazón-driven approach, this workshop gives you the tools to achieve success in business while living a life that truly matters.
My Podcast
Finance Con Corazón Podcast
Real talk about money, dignity, and what it actually takes to build a better financial future. Available on all major platforms.
Learn More
From 0.0 GPA to Dr. Dad
ft. Dr. Salvador Bueno
Featured Episode:
Episode 1:
From 0.0 GPA to Dr. Dad
Dr. Salvador Bueno went from expelled and written off to earning a PhD and building a life on his own terms. This is a conversation about identity, resilience, and what financial dignity really looks like when you build it from nothing.
Listen NowHonest Talk
Does this sound familiar?
- 01You earn more than your parents ever did, but money still feels heavy.
- 02You are the first in your family to navigate credit, investing, or business.
- 03You want to support familia without sacrificing your own future.
- 04You crave a financial plan that reflects who you are, not just spreadsheets.
Yes? Here's How I Can Help
A path forward, con corazón.
- 01Cultural fluency. I have lived this story too.
- 02Plain language. No jargon, no shame, just clarity.
- 03Three decades of guiding Latino families and small business owners.
- 04A community that walks with you, every step of the way.