2014
Heart of Financial Planning Award
Financial Planning Association (FPA)
My Story
Your Financial
Advocate
I've dedicated my life to helping individuals and families approach money with corazón. As a financial expert and bestselling author, I share practical guidance and real-life insights that empower people to reach their financial goals, create lasting wealth, and build a legacy that reflects their values.
The Book Our Community Has Been Waiting For Is Here.
Finances Con Corazón: The Latino Journey To Financial Dignity is now available on Amazon. This is the book I wish someone had handed my family years ago. Written for the people who work hard, who love their familia, and who still wonder why the money never seems to stay.
Get The Book
About Louis
Built To Serve People Others Overlooked.
Growing up in East Los Angeles, Louis Barajas was driven by a commitment to helping underserved populations and consumers with money challenges. The dynamic author, family man, and wealth & business manager is a living example of the American Dream: hard work, a successful business and rich family life.
Louis has a driven commitment to helping cultural communities light a financial path to dignity, awareness, hope and a worry-free life. His unique blend of financial resources provides peace-of-mind approach for small business owners, entertainment professionals and families. He has developed sponsored programs to enhance financial literacy while providing insights on creating a fulfilled, balanced life. His dynamic, articulate, easy-to-understand consumer money expertise has been featured in numerous national publications. He has become a nationally recognized expert in financial and business issues and a sought-after speaker and presenter.
He has been featured in USA Today, The Los Angeles Times, The Miami Herald, People en Español, Hispanic Journal, Hispanic Business, Mutual Funds and Senior Market Advisor. He also has appeared on several financial news segments, including CBS Sunday Morning, CNN's Your Money, CBS Evening News, CNBC, Univision's Aqui y Ahora, ABC News and National Public Radio.
Recognition
Awards
2004
Latino Literary Award – Best Self-Help Book
The Latino Journey To Financial Greatness
PRESS · PODCASTS · TELEVISION
Media Experience
My financial guidance and consumer money insights have been featured in national publications such as USA Today, The Los Angeles Times, The Miami Herald, People en Español, Hispanic Journal, Hispanic Business, Mutual Funds, and Senior Market Advisor. I've also been invited to share my perspective on major news platforms, including CBS Sunday Morning, CNN's Your Money, CBS Evening News, CNBC, Univision's Aquí y Ahora, ABC News, and National Public Radio.
In addition, I've had the privilege of joining influential podcasts and digital platforms where I discuss financial dignity, cultural mindset, entrepreneurship, and purpose-driven wealth. Each appearance is an opportunity to bring clarity, corazón, and culturally rooted wisdom to audiences across the country.
FEATURED PUBLICATIONS
USA Today
The Los Angeles Times
The Miami Herald
People en Español
Hispanic Journal
Hispanic Business
Mutual Funds
Senior Market Advisor
ON AIR
CBS Sunday Morning
CNN's Your Money
CBS Evening News
CNBC
Univision's Aquí y Ahora
ABC News
National Public Radio
JOIN THE MOVEMENT
Ready to start now?
Don't miss out on this incredible opportunity to expand your knowledge! Join my membership site today, and gain access to the first chapter of MY Street Money. Plus, you'll also receive the accompanying worksheets, providing you with a comprehensive learning experience to enhance your understanding of the material.