My Story
Your Financial Advocate
I’ve dedicated my life to helping individuals and families approach money with corazón. As a financial expert and bestselling author, I share practical guidance and real-life insights that empower people to reach their financial goals, create lasting wealth, and build a legacy that reflects their values.
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My Street Money
A Street-Level View of Managing Your Money From the Heart to the Bank
About Louis
Growing up in East Los Angeles, Louis Barajas was driven by a commitment to helping underserved populations and consumers with money challenges. The dynamic author, family man, and wealth & business manager is a living example of the American Dream: hard work, a successful business and rich family life.
Louis has a driven commitment to helping cultural communities light a financial path to dignity, awareness, hope and a worry-free life. His unique blend of financial resources provides peace-of-mind approach for small business owners, entertainment professionals and families.
He has developed sponsored programs to enhance financial literacy while providing insights on creating a fulfilled, balanced life. His dynamic, articulate, easy-to-understand consumer money expertise has been featured in numerous national publications. He has become a nationally recognized expert in financial and business issues and a sought-after speaker and presenter.
He has been featured in USA Today, The Los Angeles Times, The Miami Herald, People en Español, Hispanic Journal, Hispanic Business, Mutual Funds and Senior Market Advisor. He also has appeared on several financial news segments, including CBS Sunday Morning, CNN’s Your Money, CBS Evening News, CNBC, Univision’s Aqui y Ahora, ABC News and National Public Radio.
Awards
The FPA
2014 Heart of Financial Planning Award
2004 Latino Literary Award for Best Self-Help Book -
The Latino Journey To Financial Greatness
Media Experience
In addition, I’ve had the privilege of joining influential podcasts and digital platforms where I discuss financial dignity, cultural mindset, entrepreneurship, and purpose-driven wealth. Each appearance is an opportunity to bring clarity, corazón, and culturally rooted wisdom to audiences across the country.
