Born in East Los Angeles, Louis is a living example of the American Dream…hard work, a successful business, and a rich family life. After some personal life changing events and years of experience at major financial planning, accounting, and consulting firms in Southern California, Louis formed his own wealth and business management firm in 1991 to help hard working men and women, who because of a lack of information or understanding, often made bad choices. Since then he has created a special financial framework to help people who are inspired to create wealth and use their money to live a better life. Other people he helps are those who have more desire than money, but are committed to create wealth to reach their full potential. His business management firm is the only Latino owned firm that manages the businesses and finances of some of the most iconic internationally recognized Latin celebrities.
Louis is the author of 5 books, including My Street Money – A Street View of Managing Your Money From the Heart to the Bank; Small Business Big Life for Women – 7 Secrets for Designing A Business to Help You Live Your Best Life; The Latino Journey to Financial Greatness – 10 Steps to Creating Wealth and Happiness for You and Your Family; Small Business – Big Life; and Overworked Overwhelmed and Underpaid. All his books and speeches are aimed at helping people with the financial challenges that life brings with money, and how to turn the obstacles with inspiring tools to find the meaning and purpose they desire.
Over the years Louis has become a nationally recognized expert in financial and small business issues. He is highly sought after keynote speaker and presenter for some of the most influential organizations in the world. He was named one of the Top 100 Financial Advisors in the United States by Mutual Funds Magazine. Money Magazine named Louis as one of America’s Top Advisors. Louis served as the first minority on the National Board of the Financial Planning Association for three years. He was named as The Small Business Journalist of the Year by the Los Angeles District Office of the Small Business Administration. He was chosen by People en Español as a person making a difference in the lives of Americans. In 2014 Louis received the Heart of Financial Planning Award from the Financial Planning Association for contributing and giving back to the financial planning community and public through financial planning.
Louis has been featured in regional and national publications such as USA Today, The Miami Herald, The Los Angeles Times, People en Español, Hispanic Business, Senior Market Advisor and Latino Leaders Magazine. He has provided his financial and business insights to national news programs such as CBS Sunday Morning, CNN’s Your Money, CNBC, The Willis Report on Fox Business New, Aqui Y Ahora on Univision, ABC News, and National Public Radio’s Tell Me More. Louis is a regularly heard on NPR and was the financial expert on KCAL/KCBS News. “Helping hard working people today is my passion and mission with their life challenges related to their money issues,” says Barajas.
Louis graduated from UCLA with a Bachelor’s Degree in Sociology in 1984, received his MBA from Claremont Graduate University 1987, and is one of the first Latinos (if not the first Latino) in the country to receive the Certified Financial Planner Designation from the Denver College of Financial Planning in 1990. He is also a Registered Investment Advisor and enrolled to represent clients before the Internal Revenue Service.